This is a very good book if you are worried about innovating in a large company at multiple stages of a product life cycle, this is the book for you.
If you are worried about how to maintain a high but non-growth revenue product, this is book for you.
For the first few chapters, Moore goes through the types of innovation at each and every product life cycle. He uses Cisco primarily as the case study but gives other technology examples as well. The mid chapters talk about the "core" and "context" principles and last few chapters talks about how to move resources between context and core.
I would recommend the book for any company (especially large company) in the hi-tech industry.
If you are worried about how to maintain a high but non-growth revenue product, this is book for you.
For the first few chapters, Moore goes through the types of innovation at each and every product life cycle. He uses Cisco primarily as the case study but gives other technology examples as well. The mid chapters talk about the "core" and "context" principles and last few chapters talks about how to move resources between context and core.
I would recommend the book for any company (especially large company) in the hi-tech industry.
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